Wondering When’s The Right Time To List?

From The Blog

19 November 2019

You’ve been toying with the idea of selling you property but now it’s November, we’ve had an early snowfall, the holidays are right around the corner and the timing seems off.  The holidays can be busy enough, never mind having to think about keeping your home ready for showings and dealing with buyers and agents.

Probably best to wait another few months and try to get ready to put your property o the market in the early spring, right?  WRONG!

Winter Is A Great Time To Sell Your Home!  Why?  There are a few solid reasons you should consider pulling things together and getting your home listed sooner rather than later.

Homes Look Great When They’re Cozied Up For Winter

Just like the old song says, “the weather outside is frightful but the fire is so delightful”.  Winter weather can be the perfect backdrop to allow you to showcase just how warm, welcoming and cozy your home can be.  Get a fire going in the fireplace or wood stove, drape a blanket over the arm of the couch, crank up the in-floor heat and add an extra fluffy blanket to the beds…it will make a great impression on buyers who are literally coming in from the cold.  Itching to get the Christmas decorations out of storage?  That’s ok too.  Most homes look even more friendly and inviting with a touch of festive décor and it can help buyers envision their family living in your home which is exactly what you want.

Selling during the harsh winter months can also demonstrate to buyers just how well your home withstands winter weather conditions, so it’s up to you to make sure that your house is seen in the best possible light.  Make sure there aren’t any drafts or cold spots, do what you must to ensure the furnace isn’t running constantly, and keep windows and walkways cleared of ice and snow.

You’ll Face Less Competition

Do you think you’re the only one who thought it would be easier to wait and list their house in the spring?  You’re not.  And if you don’t list until the spring all of those people who had that same thought will be your direct competition.  During the winter months we traditionally see fewer homes on the market which translates to less competition for you.  Doesn’t it just make sense to list your home when it has a greater chance of standing out from the crowd and catching a buyer’s eye?

Winter Buyers Tend To Be Serious Buyers

Looking at MLS listings has become something of a popular pastime.  Some people even book showing appointments just for the fun of looking at other people’s homes to see what design or décor ideas they can glean.  But someone who is taking the time to view properties during bad weather or close to the holidays is far more likely to be taking things seriously.  A good agent will vet buyers before asking you to accommodate them so that you’re not vacating your property unnecessarily (regardless of the time of year) but during the winter, odds are that anyone who is making inquiries isn’t wasting your time.  Which leads me to my last point…

There Is Potential For Stronger Offers

Whether it’s the colder weather that often seems to stimulate our desire to hibernate and stay indoors or the shorter days that push us to get things accomplished a little bit more quickly, many times winter buyers are prepared to streamline the offer process and prefer to try to get negotiations wrapped up as quickly as possible.  What that often means for a buyer is that they’re prepared to make a strong offer right from the start rather than working their way up to one, which is great news for you, the seller.  Whether that means a higher offering price, larger deposit, shorter closing period or fewer conditions, a stronger offer is always a good thing!

So here’s my pitch to you…

If you were already considering selling your property, you might as well take advantage of these benefits and get the ball rolling now.  Why wait until the spring (when most other sellers will be entering the market) when you can put these elements to work for you right now?  Winter can be a great time to sell your home and I would be happy to help you.


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